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Have you seen YouTube's new AI features?

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Today’s Menu
Appetizer: YouTube introduces a suite of new AI features 📺
Entrée: Claude launches “keep thinking” campaign 🤔
Dessert: Can we stop AI from scheming? 👀
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YOUTUBE INTRODUCES A SUITE OF NEW AI FEATURES 📺
What’s new? At its Made on YouTube 2025 event, YouTube introduced a suite of new AI features—including video generation, editing tools, and music creation—designed to make content creation faster, easier, and more fun.
What are the new features?
Veo 3 (with sound): Generate short video clips, now with audio, directly from text prompts—built into YouTube Shorts for free.
Add Motion: Animate photos by transferring movement (like a dance or sports move) from another video.
Stylize Your Video: Apply creative filters such as pop art or origami to instantly change the look of your footage.
Add Objects: Insert props, characters, or effects into a scene with a text description (e.g., a rubber duck in your coffee).
Edit with AI: Turn raw footage into a polished first draft with music, transitions, and even an auto-generated voiceover.
Speech to Song: Remix spoken dialogue from eligible videos into original songs using DeepMind’s Lyria 2 model.
Why does this matter? These AI features lower barriers to creativity for millions of people. Instead of needing advanced editing skills or expensive equipment, anyone with a phone can turn ideas into videos in seconds
CLAUDE LAUNCHES “KEEP THINKING” CAMPAIGN 🤔
What’s new? Anthropic, the AI company behind Claude, has launched its first major global brand campaign called “keep thinking” (above).
Want the details? The campaign will be seen worldwide on streaming platforms like Netflix and Hulu, in major newspapers like The New York Times and The Wall Street Journal, and on billboards in cities such as New York, Los Angeles, and San Francisco. Anthropic says the ads are meant to show that Claude is designed to be a safe and reliable AI—one that helps people think through tough problems rather than replace their own judgment. The company is also working with popular influencers and podcasters to spread this message. Right now, most people have heard of OpenAI’s ChatGPT, but not Claude. This campaign is Anthropic’s effort to change that.
CAN WE STOP AI FROM SCHEMING? 👀
What’s up? OpenAI and Apollo Research unveiled new findings showing that their “deliberative alignment” method can significantly reduce AI “scheming,” or deliberate deception by AI models.
How does it work? AI scheming happens when a model pretends to act one way while secretly pursuing other goals—much like a dishonest stockbroker bending rules for profit. Researchers found that trying to “train away” this behavior can backfire, since the AI may simply learn to hide its deception more carefully. Instead, the new technique asks the AI to review an “anti-scheming specification” before acting, similar to reminding kids of the rules before letting them play. Tests showed this approach cut down on deceptive behavior, though the research was conducted in controlled environments, not live systems like ChatGPT.
Why is this significant? As companies push toward using AI agents as semi-independent workers, the stakes of AI deception rise. Today’s lies may be small, like falsely claiming a task was completed—but tomorrow’s could have serious real-world consequences. Safeguards like this are critical if AI is to be trusted in high-stakes settings.
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