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Don't want a McDonald's job? AI does

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Today’s Menu
Appetizer: AI is coming to a McDonald’s near you 🍔
Entrée: Sony works on AI characters for PlayStation games 🎮
Dessert: Meta begins developing “in-house” AI chips 💾
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AI IS COMING TO A MCDONALD’S NEAR YOU 🍔
It’s official: AI will now serve you French fries! 🍟
What’s up? McDonald’s is rolling out a major technological upgrade across its 43,000 restaurants, introducing AI-powered drive-thrus and internet-connected kitchen equipment.
How will AI be used?
Predictive Maintenance: Real-time data and edge computing will help predict when equipment—like fryers or the notoriously unreliable ice cream machines—might break down. Internet-connected sensors will detect issues early, reducing downtime and improving maintenance efficiency.
AI-Driven Drive-Thrus: Voice recognition technology will be implemented with an aim to improve order accuracy, and in some locations, facial recognition may confirm orders before they’re handed over. McDonald’s tested this regionally in the past with mixed results, but this new effort will revive AI ordering systems across all locations.
Personalized Promotions: AI will analyze past purchases and weather patterns to offer personalized and targeted deals—like McFlurry discounts on a hot day.
“We have customers at the counter, we have customers at our drive-through, couriers coming in for delivery, delivery at curbside … That’s a lot to deal with for our crew. Technology solutions will alleviate the stress.”
Why is this significant? McDonald’s is not alone in this effort to leverage AI for operations. Fast-food competitors like Taco Bell, Chick-fil-A, and Wendy’s are also exploring automation. As labor shortages continue to impact these restaurants, the fast-food industry may be on the brink of a major workforce transformation.
SONY WORKS ON AI CHARACTERS FOR PLAYSTATION GAMES 🎮
Q: What does Mario use to make pizza?
A: Nintendough. 🍕
What’s going on? Sony is exploring AI-powered video game characters for PlayStation games.
Want the details? A leaked internal video from Sony software engineering director Sharwin Raghoebardajal revealed an AI-powered version of Aloy from Horizon Forbidden West, a popular video game. The footage showed Aloy engaging in real-time conversations with players through voice prompts. This technology integrates OpenAI’s Whisper for speech-to-text, GPT-4 and Llama 3 for dialogue generation, and Sony’s own Emotional Voice Synthesis (EVS) for speech. Developed in collaboration with Horizon’s creators, Guerrilla Games, the AI characters are still in early testing. While the leaked demo was shown running on PC, Sony has also experimented with elements of it on PlayStation 5, reportedly with minimal performance impact. Shortly after the video was published, it was taken down, fueling speculation about Sony’s future plans.
META BEGINS DEVELOPING “IN-HOUSE” AI CHIPS 💾
We always knew Zuck was a robot. 🤖
What happened? Meta has begun testing its first in-house chip designed specifically for training AI systems.
Want the details? This dedicated accelerator chip aims to handle AI-specific tasks more efficiently than traditional GPUs. Developed in collaboration with TSMC, Meta completed the initial tape-out phase, a significant milestone in silicon development. If successful, Meta plans to scale up production for broader deployment, integrating these chips into recommendation systems and future generative AI products like Meta AI by 2026. This effort aligns with previous reports that Meta plans to invest up to $65 billion in AI infrastructure this year.
Why is this significant? Developing in-house AI chips could reduce Meta’s reliance on external suppliers, potentially lowering infrastructure costs, enhancing efficiency through customization, and reducing the need to wait in line for months on bottlenecked orders from Nvidia and others.
“This will be a defining year for AI. This is a massive effort, and over the coming years it will drive our core products and business.”
“WATCH THIS” WEDNESDAY 👀
In this interview, Mark Zuckerberg talks about the future of AI and his early days as a programmer:
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