How Airbnb is using AI to prevent parties...

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What’s the tastiest day of the week? You guessed it: FRY-day. Let’s head into the weekend with the latest in AI! 🦾

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AMAZON’S NEW AI IMAGE GENERATION 💭

Q: What did the delivery drivers use for their bonfire?

A: Amazon kindle. 🔥

What’s up? In its beta phase, Amazon Ads has introduced image generation, a generative AI solution crafted to eliminate creative obstacles and empower brands in crafting lifestyle imagery that enhances the effectiveness of their advertisements.

Why? In a March 2023 survey conducted by Amazon, it was revealed that for many advertisers, creating ad images and choosing the right format remained a significant challenge. Nearly 75% of advertisers struggled with these aspects, highlighting the need for innovative solutions.

How does it work? This technology is designed to break down creative barriers and empower brands to produce captivating, lifestyle imagery that can enhance the performance of their ads. For example, a simple product image like a toaster against a white background can be transformed into a compelling visual by placing it in a kitchen setting, next to a freshly baked croissant. Such transformations can boost click-through rates by up to 40%, making ads more engaging. This new solution caters to advertisers of all sizes, from small businesses to large brands, offering an easy-to-use platform that requires no technical expertise. Advertisers can simply select their products, click "Generate" in the Amazon Ad Console, and receive a set of lifestyle and brand-themed images within seconds. These images can be further refined by entering short text prompts, allowing for multiple versions to be quickly created and tested for performance optimization.

AIR-BNB USES AI FOR “PARTY BAN” 🙅‍♀️

With Halloween weekend here, the parties are going to be wild … but not at Airbnb! 🎃

What’s new? Airbnb is employing AI-powered software to identify potential troublemakers and prevent bookings for parties. This AI system, now operational worldwide, automatically scrutinizes various factors when someone attempts to make an Airbnb booking.

How does this work? The software analyzes the user's account creation date, red-flagging recently created accounts. Moreover, it pays close attention to bookings made in the same town or city as the guest's residence, raising concerns. The AI also takes into consideration the duration of the stay, recognizing that a one-night reservation may indicate an intent for a party. Additionally, it considers whether the planned visit aligns with party-heavy occasions like Halloween or New Year's Eve. If the AI deems that the risk of a party booking is too high, it will prevent the booking or instead guide the person to the website of one of its partner hotel companies.

Why? This AI implementation is part of an effort for Airbnb to build off their "global party ban," declared in 2020. Through this ban, the company took a stand against unruly guests and introduced measures to prevent the misbehavior, such as banning problematic users from making new bookings and imposing restrictions on those under 25 without a track record of positive reviews. As a result of these actions, Airbnb reported a 55% reduction in reported parties between 2020-2022. This AI screening process will solidify these results and provide a safe booking for both homeowners and short-term guests.

RISHI SUNAK DECLINES AI REGULATION 🙅‍♂️

The UK is in the headlines again, mostly because it is one of the only countries taking a firm stand on regulatory issues. 👊

What happened? UK prime minister Rishi Sunak declined to support a moratorium on the development of powerful AI models, asserting that such a move was impractical and unenforceable.

What is he doing instead? Instead of pushing for regulations, Sunak has revealed plans for the establishment of a UK AI safety institute, ahead of the global summit on AI safety at Bletchley Park next month. The institute will play a pivotal role in evaluating and testing various AI models for a wide spectrum of risks, ranging from the spread of misinformation to existential threats.

FRY-AI FANATIC OF THE WEEK 🍟

Congrats to our subscriber, Jim! 🎉

Jim gave us a fresh and crispy and commented, “Totally beyond awesome!!”

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